Market Study

INSEEC BBA 1A - Market Study - 1 - 23012020 - Market Surveys

e.g. What is a Market Survey? + Steps of a Market Study + Study of the Offer + Study of the Demand + Conclusions of the Market Survey + Workshop - Practical Case

INSEEC BBA 1A - Market Study - 2 - 31012020 - Managing Marketing Information

e.g. Marketing Information and Customer Insights + Assessing Marketing Information Needs + Developing Marketing Information + Marketing Research + Analyzing Marketing Information + Workshop - Practical Case

INSEEC BBA 1A - Market Study - 3 - 03022020 - Information Monitoring

e.g. Objectives & Purpose of Sectoral Studies + The Search for Information + Collaborative Tools + Workshop - Practical Case

INSEEC BBA 1A - Market Study - 4 - 04022020 - Contextualization of Market Studies

e.g. Workshop - Practical Case + Demand Management + Data Gathering

INSEEC BBA 1A - Market Study - 5 - 11022020 - Global Marketing Studies

e.g. Specificities of International Studies + Specificities of International Studies + Cross-Cultural Equivalence Categories

INSEEC BBA 1A - Market Study - 6 - 21022020 - International Marketing Plan

e.g. International Product Policy + International Pricing Policy + International Distribution Policy + International Communication Policy