ESDES - Lyon

  • Account Based Marketing

    • ESDES - 1 - Account Based Marketing - Specificities of BtB Marketing
    • ESDES - 2 - Account Based Marketing - Industrial Marketing
    • ESDES - 3 - Account Based Marketing - Niche Marketing
    • ESDES - 4 - Account Based Marketing - Emergence of the Trade Marketing Concept
    • ESDES - 5 - Account Based Marketing - Customer Value Chain Performance
    • ESDES - 6 - Account Based Marketing - Approaches and Challenges of Internationalization
    • ESDES - 7 - Account Based Marketing - Partners Selection
    • ESDES - 8 - Account Based Marketing - Definition of a Simple & Complex Supply Chain
  • International Business Plan

    • #1 - Business Plan & Feasability
    • #2 - Blue Ocean Strategy
    • #3 - Business Model & Financing Your Business
    • #4 - Successful Financial Model & Plan
    • #5 - Financial Management & Elevator pitch